We at Picture Pond feel a need to produce entertainment works that somehow add value to our audience. Call it social responsibility if you may, but we see it more as a way of simply being good citizens in the community or communities of the Middle East.
In our previous incarnation, at Fatafeat TV, this was only too evident to the team behind the channel and to our great audience. With a slogan like الحياة حلوة, we had our mojo.